Welcome to Foot of the Bed Cellars
You're reading this. Thank you. I'm Luc Bergevin, and together with Martin Sheehan-Stross, we're building a wine company.
Here's how it works:
Each month, we will source barrels of selected varietals, bottle and label them under our Foot of the Bed Cellars label, and deliver them directly to you for $15 per bottle. You’ll have a choice between 3 or 6 bottles a month, and can mix and match your order depending on whether you prefer white, red, or a mix of both. You can pause your membership and resume at any time.
Here’s where the wine comes from:
Our partnerships with wineries will seek to tell the stories of the fascinating people behind each wine. We’ll go in-depth on land, people, farming techniques, and winemaking choices. We want you to know specifics on who makes your wine, where it comes from, and why it tastes the way it does. We’ll also provide you with recipes, tasting notes, and pairing recommendations to enjoy as you imbibe.
Here's a fun thing to look forward to:
We’ll also throw parties! Twice per quarter, we’ll hold local events for members. We’ll rent out a space, bring in our partner winemakers, local musicians, and artists; and create a wine club experience for you and your friends with the convenience of only being an Uber/Lyft ride away. Gone are the days of borrowing a car to get to Napa and waiting a few hours after your wine club event to drive home…
Here’s what we’re about:
This letter marks the start of something very exciting, but we have been working on this for years. I started making wine 5 years ago, and was generously gifted a barrel of Sonoma Zinfindel that aged for a year at the foot of my bed here in San Francisco, inspiring our name (and an admittedly ridiculous first label).
In the margins of notebooks dating years back, I scribbled notes about a wine company I wanted start some day. Our journey is just beginning, but I’m so excited to share that vision with you today. We’ve raised capital to get us where we want to go, and we cannot thank those individuals enough for their support.
We’re on schedule to start delivering wine by early Fall. We’re going to begin operations exclusively in San Francisco and the Bay Area, with plans to expand to Los Angeles once we’re ready. We’ll continue to provide you with updates as we make progress, and will encourage you to sign up for membership soon. In the meantime, we’d love for you to help us spread the good word! Follow us on whatever social platform you prefer, tell your friends, and get excited for everything that’s to come!
Thank you to all who have provided their support, intelligence, and love in getting us this far. We’re excited to build something special.
Luc Bergevin | Founder and CEO, Foot of the Bed Cellars